Zara Peerzada is one of our favourite shoot models in the industry. This time around Zara has paired up with the designer Saira Rizwan for an exciting series of videos. The video shoot is due to be launched really soon (stay tuned on our social media for more details!) and features Saira Rizwan’s latest collection for Eid-ul-Adha this September called Eid Luxury Pret 2015.

From what we can see, the collection is featuring pastel and muted tones embellished with a variety of elements such as embroideries, buttons, sheer fabric and more. We spot the season’s most loved trends such as shorter hemlines, cigarette pants, sleek silhouettes and the likes.

Speaking about the collection exclusively to SiddySays, Saira Rizwan said, “The team at Saira Rizwan loves to experiment with new ideas, overtime we plan a new collection. After playing with screen prints on lawn earlier this summer, we have now come up with a digital print line on cotton silk. After thorough research from our clients and general buyers, the idea of the collection was to keep the fabric material light, considering the heat wave is still going on, but also keeping the collection formal enough for the festivities of Eid. We also went for a different take on the campaign this time, rather than doing a simple photoshoot, we will be launching a series of short videos to promote our Eid collection. Our Eid luxury pret collection featuring 6 designs will be available at Saira Rizwan studio located in Mall 94, Lahore and online for worldwide delivery via from 16th September onwards.”

As mentioned earlier, the gorgeous Zara Peerzada has modelled for the video shoot, with still images and video shoot done by Visual Prophecy with Hair & Makeup by Nabila and PR by Amjad Bhatti.

We have heard that Saira Rizwan is also revamping and expanding her outlet at Mall 94. We can’t wait to see the new space. Here is the first look of Saira Rizwan’s Eid collection and the stills from the video shoot:

Written by Foha Raza
Assistant Editor.