Khaadi is possibly the only retail and lifestyle brand in Pakistan that has become a staple in our lives for its diverse range of high street fashionable items that speaks in volumes of our ethnic sensibilities and instantly connect with our love of good old conventional and trending fashion. And ...
The modern Pakistani women is not "just" a woman, but she is the one steering her life towards fulfilling her goals because she knows what she wants, who she is and how she chooses to live her life, even if that means wearing her choice of clothes. Seher Tareen's new line, ...
SS: How did you end up in PR? AR: Well it was a carefully thought out plan, being a fashion marketing graduate from PIFD I had always seen my self working in the marketing field and being a peoples person definitely helped. In PR you are always on the go ...
SS: How did you end up in PR? SR: I ended up in PR quite by chance. I have been a freelance journalist for almost three decades now and had once gone to interview Sultana Siddiqui for a newspaper some 13 years ago. At that time, she was planning on ...
Selina Rashid Khan is the Chief Executive of Lotus Client Management & Public Relations – Pakistan’s first dedicated lifestyle PR company and the co-founder and Director of The One Lotus Agency – Pakistan’s premier talent management agency. She had her schooling at LACAS after which she read Politics at the ...
Since the men and women’s apparel industry is flourishing, it’s no surprise that the market for kids wear is also burgeoning. All parents want their kids to look smart and it’s a great idea to inculcate the sense of clothing in them. And besides just buying clothes for them, there ...
Ever wonder why you never saw a woman changing a flat tire on the side of the road? Me neither! Why should we, when all our car maintenance problems can be solved with just one call to our father/husband/brother/friend or an eager passerby willing to help, the issue gets taken ...
So far we have made a lot of suggestions in our Eid Series as to what you should wear, and which festive collections you should check out. In this post we pick out shoes for the festive season for all you guys and girls out there. We headed to Shoe ...
Timid, weak & submissive? Words that we often hear when a discussion around women in Pakistan is taking place. These are just some of the stereotypes that wrongly portray the gender. Pakistan is blessed to have many inspiring women who know more than making a perfect Gol Roti. They have excelled in ...
Honestly, with the clutter of all local high street brands, and almost everyone churning out the same stuff, raiding stores and finding things we love becomes, hard. I had previously seen a lot of stuff from BTW Pakistan, they had launched the brand last year with a catchy name, campaign ...