Women

Khaadi is possibly the only retail and lifestyle brand in Pakistan that has become a staple in our lives for...

The modern Pakistani women is not “just” a woman, but she is the one steering her life towards fulfilling her...

SS: How did you end up in PR? AR: Well it was a carefully thought out plan, being a fashion...

SS: How did you end up in PR?  SR: I ended up in PR quite by chance. I have been...

Selina Rashid Khan is the Chief Executive of Lotus Client Management & Public Relations – Pakistan’s first dedicated lifestyle PR...

Since the men and women’s apparel industry is flourishing, it’s no surprise that the market for kids wear is also...

Ever wonder why you never saw a woman changing a flat tire on the side of the road? Me neither!...

So far we have made a lot of suggestions in our Eid Series as to what you should wear, and...

Timid, weak & submissive? Words that we often hear when a discussion around women in Pakistan is taking place. These are just...

Honestly, with the clutter of all local high street brands, and almost everyone churning out the same stuff, raiding stores...

The renowned journo, Aamna Haider Isani, had always wanted to pursue her passion for writing while being a young stay-at-home mother....