Why do we need to hide behind filters and over-sized sun glasses? We're promoting natural beauty, self-confidence and following the #nomakeuptrend and yet when we step out of the house wearing makeup. But that's also okay, because you're allowed to be in your comfort zone. However, what we should actually ...
The new LUX TVC recently went on air and its glamorous look & feel along with the powerful message that it communicated, caught our attention. Revealing Saba Qamar as the new LUX girl, the ad opens with her requesting women out there never to shy away from their true beauty ...
Whether its real or reel life, true love knows no bounds, and it stands true even for celebrities. We've seen our favourite celebrity couples support each other behind the camera and in front of the world, professing their love silently or underneath the Eiffel Tower. And no matter how far ...
Last week, the 6th Hum Awards caused quite a whirl because most of our celebrities were not in Pakistan to cast their vote on July 25 and be a part of the wave of change in Pakistan. The social media trolls decided to boycott the award ceremony and the Hum ...
A glamorous afternoon soiree was held at The Deli in Karachi which was gorgeously decked up with floral garlands and fragranced ornaments creating a true LUX experience for media who gathered to meet the beautiful LUX girls – Mahira Khan, Maya Ali and Reema Khan. The event started off with ...
So we have all heard that good wine tastes better with time but who would have thought that there are some lucky beings too who have been hugely blessed with that forever-young gene! Such is the case of the ever-gorgeous superstar, Reema Khan, who with her million dollar smile has ...
There is no doubt, the beauty platform in Pakistan's brand scenario belongs to LUX. Being a LUX girl has always had a certain prestige attached to it. It means you are perfection personified. You are beautiful, desirable, strong, successful and you can rule the world. lux girls Over the years ...