Retail

afsaneh
Fashion Feature

AFSANEH – AN ODE TO TRADITION & CULTURE

September 13, 2018 by Faryal Syed No Comments
The beauty of life is that of a story untold, because it’s the ultimate truth that appears and disappears amidst...
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Events

BTW IN KARACHI

January 22, 2018 by Faryal Syed No Comments
Fast forward in the 1.5 years of BTW’s origin, the stylish brand has launched their very-hyped fourth store in the...
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Biggest Khaadi Store in Pakistan
STYLE

WORLD’S BIGGEST KHAADI STORE

November 14, 2017 by Khadija Bano Malik No Comments
Khaadi first opened its doors to us in 1998 and we fell for their designs hook, line and sinker! What...
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Fashion Feature

FALL FOR AMIR ADNAN

August 22, 2017 by Amna Niazi No Comments
I have always been one for minimalism when it comes to dressing up. One’s look is definitely an area where...
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KHAADI
STORIES

WHAT KHAADI SAID!!

May 29, 2017 by Amna Niazi 1 Comment
Everyone knows it, the hue and cry around the speculation that Khaadi had fired 32 workers only for demanding minimum...
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Saira Sadozai
Careers, STORIES

MERCHANDISING MAGICIAN

March 2, 2017 by Sana Tariq No Comments
Have you ever experienced going to a shopping mall looking for, let’s say a perfect ensemble for a special occasion?...
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Heart To Heart

HEART TO HEART: SAIRA FATIMA SADOZAI

February 2, 2017 by Amna Niazi 1 Comment
So what do you do if you graduate from PIFD with a gold medal? Furthermore, if you hold the highest...
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Amna Niazi BTW
Fashion Feature, STYLE, Trends, Uncategorized

RAID THE STORE: BTW

January 20, 2017 by Amna Niazi No Comments
Honestly, with the clutter of all local high street brands, and almost everyone churning out the same stuff, raiding stores...
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Trends

HOW TO STYLE YOUR BAG

July 12, 2016 by Guest Contributor No Comments
It’s no secret that clothes and bags work go hand in hand to create the “IT” look. Whether it be...
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Fashion Feature

DAHLIA BY LALA

June 10, 2016 by Amna Niazi No Comments
Are you tired of lawn? Do you feel chiffon is too old-ish to wear, or do you just want to...
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Sapphire Lawn
Giveaways

GIVEAWAY: SAPPHIRE LAWN

April 20, 2015 by Sadaf Zarrar No Comments
Sapphire, The brand new player which has taken retail by storm, can do no wrong it seems. Everything they touch...
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Origins Kids
Events

ORIGINS KIDS

April 15, 2015 by Amna Niazi No Comments
The place was bubbling with laughter and giggles, as we made way to the launch carnival of Origins kids. With the retail...
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Sapphire Lahore
Events

SAPPHIRE LAHORE NOW OPEN

April 15, 2015 by Foha Raza No Comments
Traffic was jam-packed and the wardens could be heard screaming at drivers trying to one-up the poor folk on the...
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Natasha, Meher Bano, Fia, Khadijah, Sana, Falak and Ekra
Events

SAPPHIRE LAWN LAUNCHES IN KARACHI

March 26, 2015 by Amna Niazi No Comments
Dolmen Mall Clifton buzzed with activity and excitement eve of March 25th, witnessing the first ever lawn edition from Sapphire...
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