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Fashion Feature
AFSANEH – AN ODE TO TRADITION & CULTURE
September 13, 2018
by Faryal Syed
No Comments
The beauty of life is that of a story untold, because it’s the ultimate truth that appears and disappears amidst...
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Events
BTW IN KARACHI
January 22, 2018
by Faryal Syed
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Fast forward in the 1.5 years of BTW’s origin, the stylish brand has launched their very-hyped fourth store in the...
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Reading time: 1 min
STYLE
WORLD’S BIGGEST KHAADI STORE
November 14, 2017
by Khadija Bano Malik
No Comments
Khaadi first opened its doors to us in 1998 and we fell for their designs hook, line and sinker! What...
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Fashion Feature
FALL FOR AMIR ADNAN
August 22, 2017
by Amna Niazi
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I have always been one for minimalism when it comes to dressing up. One’s look is definitely an area where...
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STORIES
WHAT KHAADI SAID!!
May 29, 2017
by Amna Niazi
1 Comment
Everyone knows it, the hue and cry around the speculation that Khaadi had fired 32 workers only for demanding minimum...
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Careers
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STORIES
MERCHANDISING MAGICIAN
March 2, 2017
by Sana Tariq
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Have you ever experienced going to a shopping mall looking for, let’s say a perfect ensemble for a special occasion?...
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Heart To Heart
HEART TO HEART: SAIRA FATIMA SADOZAI
February 2, 2017
by Amna Niazi
1 Comment
So what do you do if you graduate from PIFD with a gold medal? Furthermore, if you hold the highest...
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Reading time: 3 min
Fashion Feature
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Uncategorized
RAID THE STORE: BTW
January 20, 2017
by Amna Niazi
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Honestly, with the clutter of all local high street brands, and almost everyone churning out the same stuff, raiding stores...
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Trends
HOW TO STYLE YOUR BAG
July 12, 2016
by Guest Contributor
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It’s no secret that clothes and bags work go hand in hand to create the “IT” look. Whether it be...
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Fashion Feature
DAHLIA BY LALA
June 10, 2016
by Amna Niazi
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Are you tired of lawn? Do you feel chiffon is too old-ish to wear, or do you just want to...
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Giveaways
GIVEAWAY: SAPPHIRE LAWN
April 20, 2015
by Sadaf Zarrar
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Sapphire, The brand new player which has taken retail by storm, can do no wrong it seems. Everything they touch...
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Events
ORIGINS KIDS
April 15, 2015
by Amna Niazi
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The place was bubbling with laughter and giggles, as we made way to the launch carnival of Origins kids. With the retail...
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Events
SAPPHIRE LAHORE NOW OPEN
April 15, 2015
by Foha Raza
No Comments
Traffic was jam-packed and the wardens could be heard screaming at drivers trying to one-up the poor folk on the...
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Events
SAPPHIRE LAWN LAUNCHES IN KARACHI
March 26, 2015
by Amna Niazi
No Comments
Dolmen Mall Clifton buzzed with activity and excitement eve of March 25th, witnessing the first ever lawn edition from Sapphire...
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