As the lawn season approaches, we are usually filled with an anxiety to find some of the best outfits for the season. These outfits need to be practical, stylish and above all unique. This season, Gul Ahmed has made our lives so much easier by re-lawn-ching the concept of lawn. ...
We love a good sale, and there is nothing better than a sale at IDEAS Pret. With the sun blazing and prices of everything soaring, mid season sales are always welcome. With the designer lawns pouring in the market week after week, let’s be honest we just can’t build our ...
Lawn is all over the place. Be it our our Instagram feeds, our Facebook news feed, our office loaded with piles of lawn catalogs, tailor shops and literally on us too at the very moment. With summers spanned over almost eight months of a year in Pakistan, lawn has become ...
I have to say this, because the last time I attempted something like this many women got offended, that this is an attempted humorous piece. You may not think I am funny, and you don't have to laugh (with me or at me), but please for the love of Lawn ...
Ideas by Gul Ahmed is the place where you will find complete wardrobe solutions. The Ideas Pret section boasts of a variety of embroidered, silk, and digital printed ready to wear outfits along with accessories such as shoes and bags. IDEAS SALE Recently the brand announced a very impressive annual ...
Just when we thought we have your summer wardrobe ready, along came Nourhan. An advocate of simpler prints and beautiful colors, we have always supported clothes that share our aesthetic. Nourhan was definitely a pleasant surprise after many not so inspirational clothes we have witnessed. Here are some of our picks. Ferozi ...
With so many new lawns coming in, we sometimes forget that its not a mechanical process of churning fabric in a factory, it is mostly the passion of some creative people that gets translated on to fabric. One such Lawn this season which was inception and passion of a very ...
This year Zara Shahjahan presents her second independent Lawn collection, Noor-Bano an ode to the romantic Pakistani woman, captured through a mystical campaign shot in Cholistan and the palaces of Bahawalpur by Abdullah Haris, featuring the beautiful SyraShehroz. The stunning expanse of the mysterious desert and the historic backdrop of ...
This year we have really been hit hard by Lawn, its really hard to even make a differentiation at times because of the prints and color palates, even the shoots being quite similar in most cases. While most lawns have concentrated on floral as the big trend and focused on ...
Even with all the textile giants launching their lawn brands, to small textile unit owners partnering up with leading designers for designer lawn, it seems that the market is still hungry for more. In the advent of this demand many high street brands have also ventured into the unstitched fabric ...