Just when we thought we have your summer wardrobe ready, along came Nourhan. An advocate of simpler prints and beautiful colors, we have always supported clothes that share our aesthetic. Nourhan was definitely a pleasant surprise after many not so inspirational clothes we have witnessed. Here are some of our picks. Ferozi ...
With so many new lawns coming in, we sometimes forget that its not a mechanical process of churning fabric in a factory, it is mostly the passion of some creative people that gets translated on to fabric. One such Lawn this season which was inception and passion of a very ...
The one thing women often go wrong with while styling an outfit are the shoes. Every look does not necessarily need a pair of heels, and with some wearing flats is a fashion crime. Unfortunately, while the fashion industry has evolved quite rapidly, shoes and bags locally are not keeping ...
This year Zara Shahjahan presents her second independent Lawn collection, Noor-Bano an ode to the romantic Pakistani woman, captured through a mystical campaign shot in Cholistan and the palaces of Bahawalpur by Abdullah Haris, featuring the beautiful SyraShehroz. The stunning expanse of the mysterious desert and the historic backdrop of ...
This year we have really been hit hard by Lawn, its really hard to even make a differentiation at times because of the prints and color palates, even the shoots being quite similar in most cases. While most lawns have concentrated on floral as the big trend and focused on ...
Even with all the textile giants launching their lawn brands, to small textile unit owners partnering up with leading designers for designer lawn, it seems that the market is still hungry for more. In the advent of this demand many high street brands have also ventured into the unstitched fabric ...
When it comes to dressing up this spring there are two ways to go about it. Go for lawn or go for the high street look. However combining these two gives you a win win, which is what Ideas Pret has been doing recently with its Digital Dreams collection. The ...
Summer season in Pakistan has taken a new name since past few years and is deemed"Lawn season"! That is right! It is not only the locals but Pakistani diaspora in all parts of the world looks forward to it as well specially after many textile brands (Sapphire Lawn 2016) have ...
Spring Summer 2016 is here and the lawns are launching left right and centre. One of the collections we have looked forward to every year is Kayseria. Always possessing a strong aesthetic and a unique sense of style, Kayseria has its roots deep into our culture and heritage. With past statement ...