Fast forward in the 1.5 years of BTW’s origin, the stylish brand has launched their very-hyped fourth store in the vivacious city of lights – Karachi after serving a successful spell with three mega stores in Lahore. Applaud! BTW...
The who’s who of B-town strutted their stuff down the red carpet at the esteemed 63rd Jio Filmfare Awards last night and had the internet go in a frenzy as critics and loyalists went on and about to...
Behind every celebrity's look, there's either a fleet of stylists or just one person who understands the metamorphosis of fashion, and therefore, ups their image game for the media. For the promotional tour of Parchi, I styled the...
Celebrations are in order for the Pakistani film fraternity because one of our leading ladies, Saba Qamar has earned her golden ticket as she has been nominated in the highest grossing category; BEST ACTOR FEMALE IN A LEADING...
Not everyone can stomach a scary movie because it can be quiet the heart-wrenching ride, and let’s not even begin with the nightmares that come later. But for those who love watching them, it’s exhilarating like an unexpected...
In the heart, and hustle bustle of Lahore, Alpha – A Cambridge Associate School that aims to develop well-rounded, confident and creative young minds by inculcating in them, life-long skills through educational freedom, honing their communication skills and...
The pre-partition is an era that is a time lost to us. We not only lost lives, but we lost loved ones, women and children, and misplaced families to the horror and trauma that occurred between two nations...
Promoting a film for any actor can be a tedious task when it involves traveling around the world, but for the cast of Parchi, the fun was endless - whether it was dropping by at the local cinema,...
Since the men and women’s apparel industry is flourishing, it’s no surprise that the market for kids wear is also burgeoning. All parents want their kids to look smart and it’s a great idea to inculcate the sense...
Beauty doesn’t come cheap, even though we love everything beauty. From authentic skin care products to eye shadow palettes or the latest in lip care, getting hooked to beauty can be ludicrously expensive. However, if you are a...