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THE STYLIST: ÉLAN LAWN PREVIEW
March 16, 2017
by Areesh Zubair
No Comments
It is that crazy time of the year when things are Blown out of proportion and there is a frantic...
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Reading time: 1 min
Fashion Feature
SAPPHIRE EID COLLECTION
June 24, 2015
by Guest Contributor
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Following the successful launches of their flagship stores in Karachi and Lahore, Sapphire will be launching its Islamabad store on...
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Reading time: 1 min
Fashion Feature
KHADIJAH SHAH’S SUMMER STYLE
June 11, 2015
by Guest Contributor
No Comments
Hear, hear! The one and only Khadijah Shah, the woman behind Elan & Sapphire two power brands of the Pakistan...
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Reading time: 3 min
Fashion Feature
SAPPHIRE SUMMER CAMPAIGN
June 8, 2015
by Sadaf Zarrar
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We heard of a fashion posse heading all the way to Wagah in this scorching heat a few weeks back. ‘Who...
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Reading time: 1 min
Fashion Feature
RAID THE STORE: SAPPHIRE LAHORE
May 13, 2015
by Sadaf Zarrar
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Sapphire Pakistan is a text book case for a successful high street brand launch. With two mega stores under their...
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Reading time: 2 min
Events
SAPPHIRE LAHORE NOW OPEN
April 15, 2015
by Foha Raza
No Comments
Traffic was jam-packed and the wardens could be heard screaming at drivers trying to one-up the poor folk on the...
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Reading time: 2 min
Events
SAPPHIRE LAWN LAUNCHES IN KARACHI
March 26, 2015
by Amna Niazi
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Dolmen Mall Clifton buzzed with activity and excitement eve of March 25th, witnessing the first ever lawn edition from Sapphire...
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Fashion Feature
SAPPHIRE LAWN 2015
March 24, 2015
by Sadaf Zarrar
No Comments
The new kid in the block, Sapphire is all set to bring it’s lawn offering to the customers at the...
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Reading time: 1 min
Giveaways
GIVEAWAY: ELAN LAWN
March 22, 2015
by Sadaf Zarrar
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Attending an Elan Lawn exhibition is an experience and a half and while this time the event was kept exclusive...
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Fashion Feature
ELAN LAWN 2015
March 16, 2015
by Amna Niazi
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Having had an exclusive preview of the most sought after lawn this season, to say we are impressed with Elan...
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Reading time: 2 min
Fashion Feature
WHAT IS HAUTE COUTURE?
February 27, 2015
by Sadaf Zarrar
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If you follow Pakistani fashion (or our blog) you would probably know by now that we have a fabulous evening...
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Reading time: 2 min
Fashion Feature
3 REASONS TO LOVE SAPPHIRE
February 23, 2015
by Amna Niazi
No Comments
How do we feel when we fall in love? Excited, nervous, butterflies in the stomach, heart racing, knee shaking, awe...
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Reading time: 2 min
Fashion Feature
EXCLUSIVE PREVIEW: ELAN LAWN 2015
February 12, 2015
by Sadaf Zarrar
No Comments
The Lawn madness continues its usual build up with the face of Elan revealed through select images released exclusively to...
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Reading time: 2 min
Fashion Feature
BEHIND THE SCENES: SAPPHIRE FABRIC SHOOT
December 15, 2014
by Sadaf Zarrar
No Comments
This week Sunday Magazine featured Sapphire’s unstitched collection by Khadijah Shah of Elan on it’s cover. Usman Malik, our brand...
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Reading time: 1 min
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