It is that crazy time of the year when things are Blown out of proportion and there is a frantic search for lawn. One of the most sought after every year (and one we look forward to buying) is Élan Lawn. As its tradition that we sit with the Élan ...
Following the successful launches of their flagship stores in Karachi and Lahore, Sapphire will be launching its Islamabad store on the 4th of July 2015. Led by Khadijah Shah of Élan, the Sapphire Eid Collection is ready to hit the stores and we really like what we see! Sapphire Lawn ...
Hear, hear! The one and only Khadijah Shah, the woman behind Elan & Sapphire two power brands of the Pakistan Fashion Industry, is sharing her summer commandments. In the summer spirit, Khadijah’s ready to wear collection for Sapphire is perfect for the summer – fun, quirky prints that are light ...
Traffic was jam-packed and the wardens could be heard screaming at drivers trying to one-up the poor folk on the streets. The smart ones walked . The rest got stuck. We saw blow-dried heads of women who spent hours applying makeup walk in white mystical tents. The stage had been ...
Dolmen Mall Clifton buzzed with activity and excitement eve of March 25th, witnessing the first ever lawn edition from Sapphire textiles. The event organized and managed by Amina and Anisa Rashid Khan of RAK Associates, with model styling by N-Pro, the fashion presentation choreography by Fia and public relations by ...
Having had an exclusive preview of the most sought after lawn this season, to say we are impressed with Elan Lawn's presentation this year is somewhat putting it mildly. 15 designs with one color variation each, are all a labour of love meticulously designed down to the last detail. As the ...
How do we feel when we fall in love? Excited, nervous, butterflies in the stomach, heart racing, knee shaking, awe inspired and tad bit frantic. Well that is how we feel about fashion and more importantly affordable yet chic fashion… and it somewhat explains why we have come to feel ...
Every year, the red carpet fashion is what turns heads around and gives birth to stars other than the models and designers. We get to see the trends valid for the upcoming season including numerous hits and misses. Like always, the #PLBW2014 Red Carpet Rock Stars are going to be ...