I guess we all know EGO; a high-street brand that offers ready-to-wear ensembles in all shapes and sizes. Now, after a mild 'hiatus', the brand seems to be all invigorated ready to take on the booming high street market! EGO has introduced five new lines in celebration of Eid complimenting their products. ...
Peter Oborne has a multifaceted personality but I admire him most for his courage and fortitude. He is an award winning British journalist, recipient of the 2004 William Hill Sports Book of the Year, for his book about Basil D’Oliveira and the 2005 British Sports Book Awards (Best Biography), Basil ...
Noori is back! Yes, you heard that right. After a hiatus of nearly a decade, they are back and delivering upon the promise they made in 2003 – completing the trilogy. Begum Gul Bakaoli Sarfarosh (BGBS) brings an end to the series that began with Suno ke Main Hun Jawan ...
Self-reliance is your middle name and you tend to break free from the shackles of dependency This wave of independence lets you make a new set of rules where you become the master of your universe. Asking for permission becomes something of the past and you usually follow your heart. You start believing in ...
Asad ul Haq is the man behind the upcoming film 'Dekh Magar Pyar Se'. By now, we have all heard of this movie, starring Sikander Rizvi and Humaima Malick caught in a web of twists and romance, but Asad is someone people have not properly been introduced to. As always we took ...
‘3 Bahadur’, Pakistan’s first animated feature film. It’s hard to describe Sharmeen Obaid Chinoy in one word but if I had to I would go with ‘daring’. Sharmeen started writing for newspapers such as The News and Dawn since she was 14 years old. She attended the prestigious Smith College ...
There may not be a universal definition of an 'IT' girl, but for us at SiddySays, someone who balances beauty and brains and then absolutely seals the deal with an individualistic style of sense is an 'IT' girl. For long we have seen the 'usual' suspects reign the Red Carpet, ...
Karachi is a metropolitan city known for its hustle, bustle and diversity that breeds from within. While on one hand there is billboard overlooking the streets with a shirtless male-model, flexing his abs and having a go the beach in his slim-fit denim; on the other there is a billboard ...
The international scene has almost always been in the limelight of cultural representations that homogenize and normalize practices such as cosmetic surgery, obsessive dieting and physical training. There are vehement arguments and lawsuit cases filed against the International Fashion Council, allegedly claiming that their falsely created idea of ‘ideal body ...
“ We need an infusion of new talent in the fashion industry all the time because fashion is about what’s next”- Kamiar Rokni. Khadija Bano met Kamiar Rokni, the Creative Director at The House of Kamiar Rokni and a mentor for the 'Emerging Talent' Segment at PFDC Sunsilk Fashion Week. On ...